Medical dramas influence thoughts on dangers from vaping, new Twitter analysis reveals
Beth Hoffman, Ph.D. Credit score: College of Pittsburgh

After three well-liked primetime medical dramas included storylines about well being harms from utilizing e-cigarettes, lots of of individuals took to Twitter to remark—together with some who stated they deliberate to give up vaping due to what they noticed on the reveals. A brand new evaluation led by College of Pittsburgh College of Public Well being scientists and revealed within the Journal of Well being Communication examines the tweets for insights into using tv reveals to share public well being messaging.

Following the January 2020 episodes of New Amsterdam, Chicago Med and Gray’s Anatomy that every included plots involving adolescents with vaping-associated lung-injury, often known as EVALI, a minimum of 641 tweets commented on the reveals and e-cigarettes. Practically half the tweets commented on the storylines’ realism and 23.1% expressed enjoyment of the storyline, although a sizeable minority commented that the reveals weren’t practical partially as a result of they did not contain hashish oil-containing e-cigarettes. About 12% of the tweets expressed information about vaping and 4.4% talked about habits, together with intention to give up vaping.

“Given the fast enhance in e-cigarette use amongst U.S. adolescents, it’s critical for public well being professionals to develop methods during which to successfully talk the harms of vaping to younger folks,” stated lead creator Beth Hoffman, Ph.D., M.P.H., postdoctoral researcher at Pitt Public Well being’s Division of Behavioral and Neighborhood Well being. “Our evaluation means that primetime tv could also be a strong option to positively form viewers’ information in regards to the risks related to e-cigarette use.”

Extra data:
Beth L. Hoffman et al, Viewer Reactions to EVALI Storylines on Fashionable Medical Dramas: A Thematic Evaluation of Twitter Messages, Journal of Well being Communication (2023). DOI: 10.1080/10810730.2023.2201814

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Medical dramas affect ideas on risks from vaping, new Twitter evaluation reveals (2023, April 17)
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