Italy’s competitors authority mentioned Tuesday it was investigating British American Tobacco’s Italian division and on-line big Amazon for alleged deceptive promoting of a heated tobacco product.
The watchdog mentioned publicity for BAT’s Glo Hyper X2 system omitted data or offered “deceptive details about the well being dangers of the usage of the product, and the prohibition on its use by minors”.
Heated tobacco merchandise, or HTPs, use a excessive warmth to decompose tobacco, by way of a course of known as pyrolysis, which doesn’t set it on fireplace or burn it, subsequently avoiding creating smoke.
The Glo Hyper X2 was launched final July, pitched as a “reduced-risk product” for grownup people who smoke who wish to hand over cigarettes.
The Italian watchdog famous that tobacco incorporates nicotine, “a substance which has the capability to trigger dependancy and which, in excessive concentrations, is dangerous to well being”.
Nevertheless it mentioned promotional supplies for the Glo Hyper X2 don’t correctly clarify “that its use entails the emission of nicotine—in some messages, it’s even explicitly said that consumption is ‘with out nicotine‘.”
BAT Italia didn’t instantly reply to requests for remark.
Amazon.it, the Italian department of the US big, is implicated within the probe as the net vendor.
© 2023 AFP
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Italy probes BAT, Amazon over heated tobacco advert (2023, April 18)
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